Birkin bag maker Hermes posts better-than-expected jump in fourth-quarter sales


Birkin bag maker Hermes posts better-than-expected jump in fourth-quarter sales

Published Fri, Feb 14 20252:12 AM EST Haute couture fashion house Hermes on Friday reported a better-than-expected jump in fourth-quarter sales, proving still strong demand for the most exclusive products in an otherwise turbulent luxury market. The maker of the Birkin handbag posted a 17.6% year-on-year rise in revenues at constant exchange rates to 3.96 billion euros ($4.15 billion) in the three months to Dec. 31, outpacing the 3.69 billion euros forecast by LSEG analysts. Full-year sales hiked by an annual 14.7% at constant exchange rates to 15.2 billion euros versus an anticipated 14.94 billion euros. Company shares were up 4.19% at 08:08 a.m. London time, shortly after market open. Hermes has largely evaded a wider luxury sector downturn over recent years, maintaining a sense of allure and exclusivity where other brands have faced pushback amid higher costs and limited innovation. Executive Chairman Axel Dumas pointed to the loyalty of customers in maintaining sales growth in an otherwise volatile macroeconomic environment.