Jaguar Land Rover invests in custom paint services for luxury clients


Jaguar Land Rover invests in custom paint services for luxury clients

Published on 27/01/2025 - 11:06 GMT+1 The £65m investment will go towards new factories in the UK and Slovakia. British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on Monday. New paint facilities will be created in Castle Bromwich in the UK, and Nitra in Slovakia, to support the operation. Jaguar said it would more than double its capacity for custom paintwork to meet "growing demand for personalised luxury vehicles". Wealthy clients will be able to match their car’s palette with their private jet or yacht colours, added the company statement. "SV Bespoke" custom paint jobs typically add £70,000 (€83,000) to the average selling price of a Range Rover, usually around £202,000 (€240,000). Jaguar Land Rover said the investment would also help it to cut energy and water use as well as paint waste.