The parties that led to the downfall of Sean 'Diddy' Combs
10/18/2024
There was a time when an invitation to a party hosted by Sean “Diddy” Combs was one of the most sought-after tickets in the entertainment industry.
With guest lists that included Justin Bieber, Mariah Carey, Paris Hilton and Jennifer Lopez, it was a chance to rub shoulders with some of the biggest celebrities. Jay-Z and Beyoncé even released new music at his events.
“When Diddy winked at you and said come into the VIP section, you knew you were going to have a really good night,” Rob Shuter, who worked as a publicist for the rapper at the height of his fame, told BBC News in an exclusive interview.
Now Mr Shuter’s former star client is sitting in a Brooklyn jail cell, a short drive away from the Hamptons, where he once presided over decadent celebrity bashes.
Mr Combs’s fall from grace has been swift, with an extensive federal criminal case charging him in a sex trafficking and racketeering conspiracy. More than a dozen civil lawsuits have also been filed, accusing the music mogul of assaults, rape and sexual extortion. One lawyer said he represents more than 100 alleged victims who claim they were sexually abused.
The Harlem-born rapper has repeatedly denied any wrongdoing, whether in relation to the criminal or civil allegations. The rapper's representatives declined to comment for this story. But previously, Erica Wolff, a lawyer representing Mr Combs, has told media the rapper "emphatically and categorically" denies the allegations. She said they are "false and defamatory".
He is set to go on trial in May 2025.
Mr Shuter, who worked for Diddy from 2002-04, said Mr Combs was at a pivotal moment in his career when he started working for the rapper.
Mr Combs had founded Bad Boy Records in 1993, a label that represented some of the biggest names in hip hop - including artists like Notorious B.I.G. and Usher. In 1998, he created the Sean John clothing line that later became a cultural phenomenon. From there, he dipped into fragrances, alcohol and even set up a media company, becoming the host of multiple reality shows where he would discover new talent and make people stars.
Mr Shuter said that when he first joined the rapper’s world, Mr Combs wanted to transform his persona and elevate his career, looking to use his parties to keep himself at the centre of the entertainment industry.
“He was just figuring out that how he could get the most attention was to become the party king of New York.”